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Party Action People

Founded in June 2019, Party Action People is a Meetings, Incentives, Conventions and Event organiser registered in Singapore. Our team has more than a decade of experience working on events of all sizes, from underground raves to international trade shows and conferences. We combineour old-school event experience with constant research into the latest event technology – to provide clients with the highest grade of modern event production, fully transparent pricing and lifetime access to a full suite of post-event data.

Zachary Alfred John


Zach spent most of his university years at psytrance festivals or parties. This opened his eyes to the extent to which high quality production can transform the user experience. Zach started Party Action People with the hope of bringing a slice of the vibrant & eclectic world of music festivals to the Singaporean party scene

Parveena Basheer

Conference Director

With more than a decade of experience in events, Parveena’s previous job involved producing technical conferences in the energy storage industry. Parveena started Party Action People to combine her excitement for researching technical topics with her interest in blockchain technology

Nicholas Marc Cher

Event Director

Nick’s career in events began working at mega events like the Singapore Grand Prix, Singapore Cocktail Fest and Culture Cartel. Working on the big events at an early stage of his career exposed Nick to the world of high-end production at a large scale.

Web3 Events

We produce highly technical summits, raging afterparties, and everything in-between. Want to feature token-gated areas, blockchain collectibles or an anonymous hacker panelist? No problem. Talk to us about how we can help to blur the lines between your next in-person event and the metaverse

Corporate Events

We organise conferences, office parties, incentive trips, brand activations and more for repeat clients including startups and multinationals. We provide all the control and transparency of an internal events team, while retaining all the agility and experience of an external vendor.

Web3 Swag

The only event agency in Singapore to specialise in yacht parties, we work with the best boats in Singaporean waters. We make yacht parties easy, matching the most pristine boats with good food, fine wine and a complete luxury experience.